TORONTO, ON - NASCAR Canada and The Trio Group announced today a partnership to launch a NASCAR licensed product collection that includes apparel, soft good accessories and a home furnishing assortment, to be in-store across Canada beginning June 2005.This multi-year, extensive agreement is a major licensing deal for NASCAR Canada and aligns the NASCAR brand with a Canadian industry leader in The Trio Group.
The NASCAR licensed merchandise collection will be available on a national basis at Mark's Work Wearhouse and select Canadian Tire stores. As The Trio Group's NASCAR-branded product offering grows, distribution in Canada will expand to service all levels of retail.
"NASCAR merchandise is in high demand and to-date has had limited supply in Canada. This new deal with The Trio Group takes the NASCAR brand places it has never been before with strategic and pervasive retail coverage across Canada," said Randy Paul, Managing Director, NASCAR Canada.
"We are extremely pleased about this new partnership as it will help NASCAR penetrate the Canadian marketplace," said Mark Dyer, Vice-President of Licensed Products, NASCAR. "We believe the unique and stylish products created by The Trio Group, combined with NASCAR Canada's marketing support, will greatly benefit consumers and be well-received by Canadian NASCAR fans."
The Trio Group's NASCAR licensed products include high-quality casual clothing such as t-shirts, sweatshirts, hats and jackets, with an emphasis on comfort and easy care. The apparel is available in adult, children, toddler and infant sizes and comes in various fabrics including cotton, cotton-blends, nylon and fleece. The Trio Group will also produce select soft good accessories and home furnishing products. The flagship products of these two categories are backpacks, duffel bags, lunch bags and bedding, which includes sheet sets, shams and comforters.
"We are very excited about this great opportunity with NASCAR Canada," said Lloyd Prizant, Vice-President, The Trio Group. "We're looking forward to many years of servicing the consumers needs and demands."
About The Trio Group: The Trio Group is a multi-divisional organization that supplies fashion-valued clothing to diverse markets across Canada. Established in 1980, The Trio Group has seven corporate offices worldwide and services every level of the market. The Trio Group holds multiple apparel licenses outside the world of sport, including Ocean Pacific, Hang Ten, The Simpsons and Club Med.
About NASCAR Canada: NASCAR Canada supports the continued growth of the NASCAR fan base and further extends the popular NASCAR brand in Canada through sponsorship and licensing opportunities, marketing initiatives, multi-platform media programs and grassroots projects.
NASCAR is the top-rated motor sport on Canadian television. In the most recent survey of sports properties, conducted by Street & Smith's Sports Business Journal, NASCAR ranked No. 1 in the areas that partners rate as the most important in determining their marketing decisions: the sport's future prospects, responsiveness to customers, fan relationships, and value provided for the money.
NASCAR internal research shows that its fans are three times more likely to try and purchase its partners' products compared to companies not involved in NASCAR. Research also shows that NASCAR fans purchase more than U.S. $2 billion in NASCAR licensed merchandise each year.
About TSN Events: Established in 2003, TSN Events was created to develop a wide-variety of original branded programming and event platforms to supplement TSN's traditional live sports and news coverage.
TSN Events acquires sports marketing rights, develops original programming and grassroots initiatives, and leverages the strength and capabilities of the TSN brand to meet customer objectives and exceed fan expectations. TSN Events' assets include NASCAR Canada and the 9-Ball Billiards Border Battle.
From Andrea Goldstein / TSN
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