Just found this one... it's a story in Marketing Magazine that talks about NASCAR, CASCAR and Canada.
It includes quotes from TSN's Randy Paul, CASCAR's Richard Coughlin, and motorsports marketing guru Jason Sharpe...
NASCAR Rides the Fast Track: "NASCAR Rides the Fast Track
By Paul Ferriss
Marketing MagazineThe stock car series is leveraging its marketing partnership with CASCAR to attract new sponsors and fans to motorsports...It turns out that Canada is a NASCAR nation after all-despite the fact that Canadian motorsport fans prefer their race cars without fenders. This country has a substantial heritage in auto racing, producing Formula 1, Champ Car and Indy Racing League series drivers and playing host to successful Molson Indy events. NASCAR (the National Association for Stock Car Auto Racing), however, has a distinctly American style of oval-track racing with car brands that can be found in the driveways of many consumers."
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