INSIDE TRACK MOTORSPORT NEWS LAUNCHES NEW SHORT TRACK CONTINGENCY PROGRAM

TORONTO, ON – Inside Track Motorsport News is proud to announce the creation of an exciting new multi-track contingency program that will benefit the racers, sponsors and teams who compete at 11 of Ontario’s top weekly grassroots short track facilities.

As part of the initiative, racers at these speedways will receive free ad space in the year-end review issues of Inside Track, in which they can publicly recognize the support of the sponsors, crew members and fans who have backed their racing efforts in 2006.

The top 10 finishing points racers, in four track-designated divisions at each of the participating speedways, are eligible for free ‘Thank Your Sponsors’ ads in Inside Track. If all of them take advantage of the award opportunity, Inside Track’s review issues will include 440 such ads, shining a light of gratitude on the sponsors and crews who are the lifeblood of Canadian short track racing.

“Inside Track is the only monthly motorsports publication in the world that covers Canadian stock car racing,” said co-publisher Greg MacPherson. “By giving free ad space in Inside Track to the grassroots racers at these speedways, we’re giving them a voice in the one place they know it will be heard by their sponsors, teams and fans. Racers are always looking for ways to get exposure for their sponsors, to help them justify their support of their programs. We think our new contingency program is an incredible way of helping them to do just that.”

For 2006, the participating facilities include: Barrie Speedway, Brighton Speedway, Delaware Speedway, Lucas Oil Flamboro Speedway, Kawartha Speedway, Mosport Speedway, Ohsweken Speedway, Peterborough Speedway, Steelback Sauble Speedway, Sunset Speedway and Varney Speedway. A similar program is also in place at Merrittville Speedway.

Qualified award winners will receive a free ‘1 unit’ ad in ITMN (1 column x 1.75”). If the individual is a ‘subscriber in good standing’ to Inside Track by the time the review issues go to press, the size of the ad award is doubled (2 columns x 1.75”) so that a photo can be included.
And to guarantee that these ‘Thank Your Sponsors’ ads are seen by their intended targets, Inside Track will deliver 10 free copies (total) to each ad recipient’s sponsors and crew members. The value of each ‘subscriber-level’ award – including the free 2” x 4” ad and the 10 free issues – is $400!

“The reaction to this new initiative has been incredible,” said co-publisher Rob Morton. “This new ‘free ad’ contingency program allows us to offer something of lasting value to the racers and their sponsors. We hope it’s something they embrace to its fullest potential. When you combine our unequalled year-round coverage of these facilities with the rock-bottom racer subscription price of $29.99, we believe every competitor at every one of these tracks will see the benefit of becoming a subscriber to Inside Track.”