XM Canada signs exclusive multi-year distribution agreement with Honda Canada to factory-install satellite radio

Courtesy Natalie Brown

Toronto XM Canada (TSX: XSR.SV), the number one satellite radio service in the country, announced today an exclusive multi-year agreement with Honda Canada Inc. to factory-install XM Canada radios in Honda and Acura models starting with select 2007 model year vehicles and expanding to a wider range of products for the 2008 model year. Honda Canada is the country s fifth largest automaker, with sales of more than 150,000 vehicles for 2005.

Beginning this fall, all 2007 Acura MDX and TL models will come standard with factory-installed XM Canada satellite radios with three months complimentary XM Canada service. Honda Canada will expand the availability of XM Canada across the Honda and Acura lineup over the next few years.

Canadian Acura and Honda vehicles equipped with XM will engage owners with up to 100 channels of Canada s premium satellite radio service, including the deepest commercial-free playlists, NHL, PGA and Major League Baseball play-by-play game coverage, groundbreaking news, as well as the biggest names in music, comedy and entertainment.

"This new partnership with Honda Canada represents an important milestone for the rapid growth of XM Canada satellite radio, giving us a huge boost in penetrating Canada s listening audience, said Stephen Tapp, XM Canada president and COO. Honda buyers demand quality and innovation and that s what this partnership is about providing consumers with the best possible in-vehicle entertainment experience.

"Offering a high level of personalization in vehicles is just one part of Honda s strategy to bring innovation and advanced technology features to each Honda and Acura customer, said Honda Canada Executive Vice President, Jim Miller. Acura TL customers will be first to enjoy enhanced driving enjoyment when their satellite radio selection is broadcast in CD quality from the digital sound system, a standard feature in every TL.

About Canadian Satellite Radio Holdings Inc.
Canadian Satellite Radio Holdings (CSR) Inc. (TSX: XSR.SV), the first company to offer satellite radio in Canada, offers superior signal coverage across Canada and operates as XM Canada" through its subsidiary Canadian Satellite Radio Inc. CSR creates unique Canadian content to be broadcast in Canada and the United States and has an exclusive Canadian licence from U.S.-based XM Satellite Radio Inc. (NASDAQ: XMSR), the leading satellite radio provider in the U.S. with more than 6.5 million subscribers.

CSR, through XM Canada, offers listeners up to 100 channels for Canada s lowest monthly subscription fee $12.99. XM Canada offers the most commercial-free music and the most NHL" game, PGA TOUR" and MLB" coverage, and news, talk, sports and children s programming across Canada. XM Canada launched its French and English satellite channels for all of Canada and the United States to hear on November 22, 2005. After next season, XM will become the exclusive provider of NHL games on satellite radio. To find out more about Canadian Satellite Radio Inc., visit our website at www.cdnsatrad.com. To subscribe to XM Canada online or for more information about XM Canada's programming line-up and radio choice, visit www.xmradio.ca.

About Honda Canada Inc.
Honda is the world’s preeminent maker of engines for automobiles, motorcycles and power equipment. With 124 manufacturing facilities in 28 countries worldwide, Honda now attracts nearly 20 million customers annually. Honda Canada manufactures the Honda Ridgeline, Civic and Pilot, and the Acura CSX and MDX at its two plants in Alliston, Ontario. For more information, visit www.honda.ca.