Friday, April 7, 2006

“The King” and Bobby Labonte Unveil Special STP Retro Ride to Drive Charity Donation

STP® Returns to the Hood of Legendary No. 43 for the First Time in Six Years

FT. WORTH, TEXAS (April 7, 2006) – Showcasing its commitment to Petty Enterprises, the makers of STP® products announced today a return to the hood of the legendary No. 43 car being driven by former Nextel Cup champion, Bobby Labonte. The familiar red, white and blue STP logo will highlight a retro paint scheme designed to pay tribute to one of the longest running sponsorships in the history of stockcar racing and to launch the new STP® Oil Stabilizer.

STP will be the primary hood sponsor of Labonte’s No. 43 Dodge for the Aaron’s 499 at the Talladega Superspeedway on April 30 and the Chevy Rock & Roll 400 at the Richmond International Raceway on September 9. To commemorate the occasion, the makers of STP® products will donate $43 for each lap raced during these two events to the Petty family’s charity, Victory Junction Gang Camp (VJGC).

“We have been working hard to make Petty Enterprises a more dynamic, competitive racing team,” said seven-time Nextel Cup champion, Richard Petty. “We are excited to have Bobby behind the wheel this year and it feels like old times again seeing the STP logo back on the hood of the No. 43.”

Along with Labonte, Petty Enterprises has recruited veteran championship crew chiefs Robbie Loomis as Executive Vice President of Operations and Todd Parrott as crew chief of the No. 43 car with hopes of bringing Petty Enterprises back to the winner’s circle. The makers of STP® products look forward to more victories for Petty Enterprises and are committed to supporting the organization both on and off the track.

Petty Enterprises and STP® products have not only renewed their 34- year sponsorship, but Richard Petty will be back on the bottle of STP® products. For the first time in 12 years, Petty will appear on bottles of the new STP® Oil Stabilizer, a product designed to maintain oil quality between oil changes.

“It is a unique honor to drive the legendary No. 43 car with the STP logo back on the hood. I am proud to be a part of this historic partnership and looking forward to driving this team back into victory lane,” said Bobby Labonte, driver of the No. 43 Dodge.

One way the makers of STP® products have supported Petty Enterprises off-the-track is through donations to Victory Junction Gang Camp. For the second year in a row, the makers of STP® products will make a donation of more than $25,000.

The goal of the VJGC is to enrich the lives of children with chronic or life-threatening illnesses by creating camping experiences that are memorable, exciting, fun, empowering, physically safe and medically sound. It is solely supported by contributions and donations from corporations, individuals and foundations. For more information, or to make a donation to VJGC, visit its Web site at www.victoryjunction.org or call (336) 498-9055.

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About STP
While the STP® name has been involved in racing for a very long time, 1969 to be exact, we have been making oil and fuel treatment products even longer! Our first oil treatment was launched in 1954, and we entered the fuel additives business in 1960. Through the years, we have continued to innovate and provide products consumers know and trust . Our most recent product, STP® The Racer’s Edge® Oil Stabilizer, is yet another example of our relentless commitment to providing great products to improve the performance of consumers’ cars all over the world.

The Armor All/STP Products Company is a leading manufacturer of quality car care products. The STP line of products includes STP® Gas Treatment, STP® Fuel Injector and Carburetor Treatment, STP® Super Concentrated Fuel Injector Cleaner, STP® Complete Fuel System Cleaner, STP® Octane Performance Booster and now the STP® Oil Stabilizer.

About Petty Enterprises
The 2006 season will mark Petty Enterprises’ 57th year of racing, evolving from a small A-frame shop in the middle of North Carolina into one of the most successful racing organizations in motor sports history. Combined, the Pettys have won 273 races.

FOR MORE INFORMATION LOG ONTO WWW.STP.COM

From Ketchum.com

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