PHOTOS from the NASCAR Canadian Tire Series press conference

The new logo...

The press conference started at 11 a.m. at Dundas Square, across from the Eaton Centre, in downtown Toronto.

(l to r) NASCAR's Robbie Weiss, Todd Sharmann (Vice-President, Automotive, Canadian Tire Retail) and NASCAR's Richard Buck, in front of the Gibbons Motorsports-prepared car, sporting the new series' logo.

CASCAR Founder Tony Novotny (with his wife Linda) said he was "relieved" to see the sale finally happen.