Monday, May 2, 2005

LEAF: New concept make E-business even easier at Leaf Racewear

May 2, 2005 - Racers become graphic artists on Leaf Racewear’s new ‘Build Your Own Suit” webpage at www.leafracewear.com . The racewear manufacturer recently launched its new page allowing customers to design their custom suits as well as select options.

“The old page required dialogue between our sales staff and the customers,” says Adam Ross, Leaf Racewear Marketing Director. “Racers want immediate results, and the new site gives it to them. “They can browse our site and create exactly the suit they want online without waiting until the next business day for a response.”

The site allows customers to see custom color schemes on nearly 30 different suit designs. Once the browsers select the options they want the site provides immediate pricing. The old site required e-mails to and from Leaf’s sales staff. “A lot of customers don’t like salespeople,” says Ross. “We’ve found the website is a great alternative to phoning. Racers take their time deciding, and they get their price right away. “We’ve always taken pride in our website. We will continue to upgrade it as long as our great customers keep coming back.”

Visit www.leafracewear.com and design your new suit today!

For more information contact:
Adam Ross // Leaf Racewear & Safety Equipment Inc.
Tel: (519) 659-1115 // Fax (519) 453-5460
adam@leafracewear.com

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