OSCAAR is proud to announce a new partnership with a member of the Corus Entertainment family group of radio stations, The New CHAY 93.1 FM, located in South Central Ontario.
With the 2005 racing season just around the corner, this partnership comes at an ideal time. “OSCAAR believes that promotion and advertising are key components to its future growth and success” according to Kim Mahony, OSCAAR Vice-President.
“I am very excited about OSCAAR’s association with The New CHAY, and the promotion possibilities that exist. Our initial meetings have been very productive and encouraging. Frank Allinson and his staff have been a pleasure to deal with,” Kim continued.
“We are delighted to be the Official Radio Station of OSCAAR”, commented Frank Allinson, the Retail Sales Manager of The New CHAY 93.1 FM. “While every OSCAAR fan may not be a CHAY listener, we believe that there are many potential new listeners that attend OSCAAR events, and through association and support of the racing series, we will be able to expose The New CHAY to many new faces”, Allinson continued.
“The broadcasting coverage area of The New CHAY 93.1 FM will play a key role in the promotion of our 2005 schedule, given that all of the race tracks which support our events are encompassed in CHAY’s broadcasting range,” said Kim Mahony. The New CHAY caters to listeners from Georgian Bay to Peterborough and Toronto to north of Huntsville.
The New CHAY 93.1 FM will promote and advertise all OSCAAR events in 2005. Race fans will be able to hear the latest OSCAAR news when tuning into 93.1 as well as race results on the stations Monday morning sports broadcasts.
The New CHAY 93.1 FM provides “true variety” playing a blend of music featuring hits from the past three decades as well as current hits while including a strong contingent of information programming. The New CHAY believes in accountability to its listeners, and is committed to the highest standard of broadcasting.
The New CHAY typically caters to families, professionals, business owners, travelers, boaters, campers, cottagers and now OSCAAR Super Late Model race fans. To learn more about The New CHAY visit www.thenewchay.com and turn your FM dial to 93.1!
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