Imperial Oil's Mobil 1 Lubricants to be branded "Official Motor Oil of NASCAR" in Canada

Courtesy Imperial Oil

CALGARY, March 16 /CNW/ - Imperial Oil Limited announced today that Mobil 1 will adopt the "Official Motor Oil of Nascar" accreditation in Canadian markets. Mobil 1 packaging as well as promotional materials will now carry the "Official Motor Oil of Nascar" branding and designation.

An industry leader in the development of innovative, problem-solving lubricants, the Mobil 1 line of automotive lubricants includes motor oil, transmission fluid, gear lubricants and greases, and will join a list of performance products endorsed by North America's number one motorsport.

"We couldn't be prouder to announce this marketing relationship with such a well known and respected global brand like Mobil," said Odis Lloyd, NASCAR's Managing Director Automotive Aftermarket. "Mobil 1(R) is a premier, performance brand with a name that NASCAR fans know and respect."

"NASCAR continues to grow and to gain fans in the Canadian market who value automotive performance and the measures that must be taken to achieve NASCAR victories," said Jeff Diederichs, Marketing Manager, Imperial Oil Lubricants & Specialties Division. "Race fans know that with Mobil products - NASCAR's official lubricants - they realize some of the same Performance benefits as the world's top racing teams."