Tuesday, March 21, 2006

Emexis Integrated Solutions select James Hinchcliffe as Primary Marketing Communications Platform for 2006

Courtesy Emexis

Oakville, Ontario (March 21, 2006) – Speed to market, intense competition, teamwork and industry-leading use of emerging technologies describe the fast paced environment where both James Hinchcliffe (Hinch) and Emexis Integrated Solutions compete. It therefore follows that by partnering with Hinch for 2006, Emexis has a compelling marketing communications platform to assist with the continued and speedy growth of its client base.


“The Champ Car paddock has always been ideal for cultivating B2B opportunities,” explained Adam Spencer, President and Chief Executive Officer at Emexis. “And with Hinch, we get a gifted professional athlete and corporate spokesman who is a proven winner, who believes in our company ideals and can take our technology to a tech-savvy and desirable market.”

Emexis plans to activate around Hinch’s racing program through marketing communications, corporate hospitality and technology transfer opportunities that are unique to racing. It was announced just a few weeks ago that Hinch would be part of the four-car Forsythe Championship Racing team that will compete in the upcoming 2006 Yokohama Presents the Champ Car Atlantic Championship Powered by Mazda.

”It’s great to be aligned with a company like Emexis,” enthused Hinch. “It’s great because Emexis is a Canadian corporation and they have such a strong passion for motorsports. They are looking to make their technology the industry standard and help improve the technical side of racing everywhere. It will be a great relationship, and hopefully we will be able to help each other achieve our common goals.....namely winning!”

About Emexis:
Emexis Integrated Solutions is a custom solutions provider that specializes in the consulting, auditing and analysis of SMB and Enterprise clients business process to improve the efficiency, productivity and profitability of their mobile and remote workforce. Emexis also acts as a prime contractor for system integration work for all aspects of Tablet PC, custom software, communication enabling strategies, enriched security offerings, human and organizational analysis development and deployment, along with exceptional client service and support. For more information, check out www.emexis.com.

About Hinch:
Canadian racer, James Hinchcliffe, 19, finished 3rd in the 2005 Star Mazda Championship. Six podiums, three poles and three wins capped a tremendous season where Hinch beat some pretty famous race car drivers - check the stats. In 2004, Hinch was named Formula BMW USA Rookie of the Year. Hinch pretty much kicked butt in karting as well. For 2006, Hinch will be driving the #3 Emexis/INDECK Mazda-Cosworth/ Swift 016.a/Yokohama in the Yokohama Presents the Champ Car Atlantic Championship Powered by Mazda. Visit www.jameshinchcliffe.com for more information on Hinch.

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