Tuesday, February 22, 2005

TV: Record numbers for D500 on TSN

TORONTO, ON - TSN's live coverage of the Daytona 500attracted a national average minute audience of 506,000 viewers*, making itthe most-watched motorsport race in TSN's 20-year history.

Audience levelspeaked at 645,000 viewers from 5:30 p.m. to 6 p.m. ET towards the end of theNASCAR race, as Jeff Gordon fought his way through the pack to take thecheckered flag.

This year's audience represents a five per cent increase over TSN's previousauto racing high - the 1997 F-1 European Grand Prix, which attracted 481,000viewers. It also marks a 19 per cent increase from the 1999 Daytona 500 -the previous most-watched NASCAR race on TSN, which attracted 424,000viewers.

In 2003 - the last time the Daytona 500 was televised on TSN - the raceattracted 240,000 viewers. TSN has been televising the Daytona 500 everyyear since 1998, excluding the 2004 race.

TSN has 21 NASCAR NEXTEL Cup Series races this season, 17 of which will betelevised in High Definition. TSN's next race is the Auto Club 500(California Speedway) on Sunday, Feb. 27 at 2 p.m. ET (available in HD).

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