Ford's back in... could GM be next?

I got so excited about Kevin Dowler's Ford news that I nearly fell off my chair moments later when I received a note from "GM RACING" talking about their love of motorsports.



Could it be???



Alas.... no. The story below comes from south of the border where they love racing and strongly believe that it sells cars and engenders loyalty.



Maybe someone would like to send the e-mail I received to someone at GM Canada so everyone can get on the same page....

- Greg MacPherson

GM RACING...



Why We Race



At GM, we race because it's where we came from and because it fuels our love for competition.



Racing has been part of the GM culture since auto pioneers like Louis Chevrolet relied on speed records and racing victories to launch his fledgling car company.



GM has remained in racing for two basic reasons - to win on the track and win in the marketplace.



Racing is a compelling demonstration of the depth of GM's technical resources, the capabilities of its people and the performance, reliability, quality and safety of its products.



The race track is the toughest of proving grounds to forge engineering, marketing and business skills into tangible results.



Few, if any, environments can match racing's ability to build awareness and consideration of a manufacturer's products to new customers, while simultaneously solidifying the loyalty of current customers.



.... it goes on from there.... see the link above for the full text.