Tuesday, March 13, 2007

Land Rover Color Name Makes Scottish Town See Red

STORNOWAY, Scotland — A councilor representing Stornoway, a port city on Scotland's Isle of Lewis, is complaining that tourists will be discouraged from visiting because Land Rover has named a paint color "Stornoway Gray."

Land Rover FreelanderThe BBC News quoted Councilor Angus Nicolson as saying the name is "deeply insulting... offensive, inaccurate and inherently degrading." At the root of his complaint is a concern that the color unfairly portrays Stornoway as dull and overcast.

A Land Rover spokesman responded that gray is "extremely popular" for Land Rover vehicles and said he hoped the color name would help keep Stornoway "on the map."

© Source: article on insideline
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