Pirelli sponsors entire Canadian International AutoShow for a Day!

Courtesy Pirelli

This year, Pirelli Tire considered which aspect of the Canadian International AutoShow to sponsor. Would it be the high performance category? Import vehicles? Domestic vehicles? Winter driving? SUVs and Light trucks?

In keeping with Pirelli’s commitment to Canadians -- Pirelli: No matter what you drive -- the conclusion is obvious. The company will put the Pirelli name on the entire show!

On Saturday, February 25, the Canadian International AutoShow celebrates Pirelli Day. Pirelli will sponsor the whole show for what is traditionally the day with the largest attendance - last year 48,760 visitors were there making it the busiest day of the show.

“We want drivers to know we build the best tires for every vehicle. Our tires come factory equipped on Mustangs, F-series pickups, the new Cobalt and many more vehicles, in addition to exotic European performance cars. As well, we make several different snow tire models all with superior performance characteristics, Scorpion tires for light trucks and sport-utes and the best touring tires anywhere,” notes Anthony Paulozza, Marketing Manager .

As part of Pirelli Day, show visitors will have an opportunity to win a set of Pirelli tires for themselves. There will be complete sets of Pirelli tires up for grabs via a computerized ballot at the special Pirelli Day booth in the North Convention Centre. Visitors could win a set of Canada’s finest passenger tires, P6 Four Seasons, or a set of Pirelli’s famous Scorpion SUV/LT tires OR a set of the legendary Pirelli P Zero high performance tires. These tires all bring the exciting Italian performance pedigree to any vehicle.

Pirelli Day at the Canadian International AutoShow. All day, all Pirelli, all vehicles.