TSN: Record Viewership for Yesterday's Daytona 500 on TSN

From TSN.ca

TSN's live coverage of yesterday's Daytona 500 was the most-watched motorsport race in TSN history with a national average audience of 568,000 viewers*. Audience levels peaked at 695,000 viewers from 6 p.m. to 6:30 p.m. ET.

The audience is especially noteworthy since the NASCAR race (2:27 p.m. to 6:38 p.m. ET) was competing for viewers with live men’s hockey coverage of Team Canada vs. Finland (approximately 3 p.m. to 5:30 p.m. ET).

Yesterday’s audience represents a three per cent increase over TSN’s previous auto racing benchmark (the 2005 Daytona 500, with 550,000 viewers).

TSN has been televising the Daytona 500 every year since 1998, excluding the 2004 race. This year, TSN is airing 21 NASCAR NEXTEL Cup races, all of which are available in High Definition on TSN HD.

TSN is Canada's Sports Leader. Setting the Canadian sports broadcasting standard, TSN's flagship news program, SportsCentre, was voted the number-one source for sports news by sports fans from across the country.** TSN's comprehensive broadcast schedule also features the NHL and first three rounds of the Stanley Cup Playoffs; Toronto Maple Leafs hockey; International Hockey including the IIHF World Junior Championship; the Olympic Games through 2014; CFL including Friday Night Football; NFL including Sunday and Monday Night Football; PGA TOUR and all four golf Majors; Championship Curling; NASCAR including the Daytona 500; Formula One including the Canadian Grand Prix; IRL including the Indy 500; Blue Jays baseball; Raptors basketball and the NBA Finals; Tennis and all four Grand Slam events; 2006 FIFA World Cup; UEFA Champions League Soccer; HBO World Championship boxing; and Figure Skating including the national championships. TSN HD offers more sports coverage, more hours and more events in High Definition than any other network in Canada, reinforcing TSN's position as Canada's Sports Leader in High Definition. TSN is available in eight million households. TSN's programming and news content is also available online at TSN.ca.

*Source: Nielsen Media Research. All audience figures are 2+ and exclude pre-race // **2004/2005 Roper Canada - Winter