Mercedes-Benz Marks The Launch Of The New GLK With A European Design Competition

To celebrate the European launch of the new GLK this fall, Mercedes has announced today they'll be holding a special design competition centered around the SUV's groundbreaking styling. Titled "The design:project", the rules are simple. Six universities located in six European design capitals have been asked to put together an interdisciplinary team, who then have until the end of July to create various objects in different design areas, such as furniture, everyday objects and technical equipment. The designs must all be in line with an overarching theme, and they can be submitted in any form, including sketches, graphics, animations and models. The condition is that all objects and creations must be presentable in a surface area measuring 10 x 15 meters.

As for the winner, the team that produces the most stringent interpretation of the creative leitmotif across all the design disciplines will be rewarded with a cash prize of €10,000, while a special prize of €5,000 for the most outstanding individual design, irrespective of the leitmotif, will also be presented.

You may be wondering how this affects you. The answer, ladies and gentlemen, is that in addition to the design competition, Mercedes is also offering you the chance to win a two-day trip to one of the aforementioned European design capitals, where you'll not only get a chance to visit in person one of the design studios, but you'll also get a chance to discover local architectural highlights, restaurants, clubs and bars.

© Source: emercedesbenz
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