Looking for all the world like Action Man made real, all perfect teeth and hair, and green military jump suit, John B Rogers Jnr, ex-sniper in the US Marines, former hedge fund guy, now CEO of Local Motors, turns casually to me as we approach our first jump in this home-made Baja Racer at 50mph and says calmly: "Just keep your head back against the headrest. We are going to fly about 15 feet in the air and travel about 75 feet." And with that, he keeps his foot flat on the gas, and the Local Motors Rally Fighter, a car designed and built by a committee of people like you, launches itself up, up into the warm Arizona afternoon on its maiden voyage of the day.
Relieved that we had made it through this proof-of-concept flight, which was almost as far as the Wright Brothers' first attempt, I relax my neck enough to look over at Jay. "What do you think?" he says with a smile. "I think we should go around again," I say over the din of the unsilenced concept's interior. "No, about the Rally Fighter," he says with a searching look. "Oh. Fantastic," I reply, one more voice of approval in a chorus that will echo around the US, and then the world, every time someone else has their first ride or drive in a Local Motors car they helped design and build themselves.
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