GLENDORA, Calif. (Jan. 10, 2005) – Lucas Oil Products, an industry leader in lubricants and fuel treatments, has renewed its multi-year agreement to remain the title sponsor of the NHRA POWERade Drag Racing Series event at Brainerd International Raceway (BIR), it was announced today by NHRA officials.
The 2006 Lucas Oil NHRA Nationals will be held Aug. 10-13 at the spacious quarter-mile facility located in the popular resort area of Brainerd, in central Minnesota. The $1.6 million race, which will be televised by ESPN2, is the 16th of 23 events in the $50 million NHRA POWERade Series for 2006.
“We’ve had a great relationship with the NHRA and it has proven to be profitable for us,” said Forrest Lucas, president and CEO of Lucas Oil Products of Corona, Calif. “We have a plan behind all this and it’s working out perfectly.
“We want to have race sponsorships and Brainerd was one we definitely wanted to hold on to. We like Minnesota and the people at BIR. It’s an outlet for us to reach our Canadian customers and Lucas Oil has a big Canadian business base.”
Lucas Oil Products also is the title sponsor for the NHRA Lucas Oil Drag Racing Series for sportsman competitors. Lucas Oil Products is an associate sponsor for several professional category teams, including two-time POWERade Top Fuel world champion Larry Dixon and the Budweiser/Lucas Oil dragster driven by Brandon Bernstein.
“Lucas Oil continues to be one of the premier sponsors of NHRA Championship Drag Racing,” said Gary Darcy, senior vice president, sales and marketing, NHRA. “We are excited about their continued involvement and look forward to a successful future with them.”
In addition to renewing its sponsorship of this significant event, the Lucas family also will debut its Morgan Lucas Racing Top Fuel team in 2006 under the direction of driver and General Manager Morgan Lucas, son of Forrest and Charlotte Lucas.
“Words cannot explain how excited BIR is at the news of securing Lucas Oil as the primary sponsor of the Lucas Oil NHRA Nationals for several more years,” said track General Manager Rod Wolter. “What a pleasure it is to work with the Lucas family – their support of NHRA drag racing is unparalleled.”
Lucas Oil Products is one of the fastest growing additive lines in the consumer automotive industry featuring a premium line of oils, greases and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top selling additive line in the American truck-stop industry.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. NHRA has 80,000 members nationwide and 140 member tracks. NHRA-sanctioned sportsman and bracket racing series’ provide competition opportunities for drivers of all levels. NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Racing Series, NHRA Xplod Sport Compact Racing Series, the NHRA Street Legal Program presented by AAA and the NHRA O’Reilly Auto Parts Jr. Drag Racing League for youths ages 8 to 17.
- From NHRA
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