Volvo Headed Back to New Jersey

Pack up the lutefisk (maybe in a new XC60 crossover) and leave the keys to the PAG building behind–Volvo’s calling it quits in California and heading back to New Jersey.

Ford’s upscale brand–likely the last Ford European brand left in the company, once Jaguar and Land Rover are finally sold to Tata this month–is setting its sights for Rockleigh, N.J., where it has a customer service center.

Before the Swedish brand was absorbed into Ford’s old Premier Automotive Group (PAG), Volvo had its headquarters in the Garden State. But the grand Ford plan under former CEO Jac Nasser was to combine Volvo, Aston Martin, Jaguar and Land Rover (along with office building cohorts Mazda) to create a new southern California power base for the company.

Aston Martin was the first to vacate–and with Jaguar Land Rover’s imminent sale to the Indian concern, it was considered a given that Volvo would move its base back to the East Coast, closer to the company’s European time zone and a bigger slice of its American buyers.

© Source: thecarconnection
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