Few brands have grown more than
BMW in the past 25 years. That growth can be seen in their sales figures and the vehicles themselves. Today's 335i is larger than 1986's 535i, for instance, and it certainly sells in much greater volumes. This trend toward bigger and heavier has altered the brand's lineup to the point that there's now room for a cheaper, smaller entry-level car. Stepping boldly into the gap is the
2008 BMW 1 Series.
The
1 Series already debuted in Europe earlier this decade as a four-door hatchback, but that body style's limited appeal to American shoppers prevented its journey across the pond. With the introduction of new coupe and convertible body styles, however,
BMW believes the timing is right for a small car revival.
With their compact two-door bodies, high-performance engines and scalpel-sharp handling, the
2008 BMW 128i and
135i are arguably the spiritual successors to BMW's classic 2002 coupe. Yet the 1 Series features many of the modern high-tech and luxury features that have become just as much a part of
BMW during this decade as the raw driving experience. Some features like active steering and navigation with iDrive are dubious in terms of value, while others like keyless ignition/entry, premium hi-fi stereo and the convertible's heat-reflective leather seating are welcome niceties in a small car.
The 1 Series coupe is 8.7 inches shorter than a 3 Series coupe and a bit narrower as well. Though its front engine, rear-wheel-drive configuration is pretty unpopular in this size category because of its lack of space efficiency, BMW reckons its layout has unique appeal to people who care more about driving than carrying passengers. As such, the 1 Series comes with the same engines as the 3 Series: a 3.0-liter, 230-horsepower straight-6 for the 128i and a twin-turbocharged 3.0-liter six good for 300 hp in the 135i.
Considering its
$30,000-plus price tag and its rear-wheel-drive layout, this is a coupe and convertible without any real apples-to-apples competitors. Potential rivals are either too big (Infiniti G37), have front-wheel drive (VW Eos), are too mechanically different (Mazda RX-8) or are more an unrefined muscle car (Ford Mustang GT) than a finely balanced sport coupe/convertible. Plus, with its tiny backseat, the 1 Series toes a very fine line between usable four-seat coupe and a 2+2 sports touring car like an Audi TT.
© Source: edmunds
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