2010 Kia Soul

At first glance, the Soul looks much like the concept, except that the Peter Schreyer-designed production version is now much more car and much less crossover. Based on a reinforced, stretched version of the Rio platform, the car is cute and instantly likeable and comes in eleven colors (eight at launch) with names like Alien and Dune (Euro-spec cars have much more charming paint colors like Tomato Red and Vanilla Shake). Like the Scion, a strong emphasis is being put on the potential for customization and accessorizing this car. Several options are offered, including a red and black interior, beige and black hound's tooth seats and similar accents on the tailgate and hood, several wheel choices, different bumpers, stereos, and body mods; what we don't know yet is which of these features will be available in the United States.

The engine provides plenty of power for a vehicle this size, feels significantly quicker than the first-gen xB, and will probably outrun the Fit in a straight line. But it's somewhat unrefined and noisy (which, considering the price point, isn't a serious problem). The five-speed helps eke out all of the power the Soul has to offer -- which is good, because peak hp is at 6000 rpm), but we'd expect the automatic transmission to be perfectly acceptable (more on that once we get to try it). What we don't understand is why the company didn't use a five-speed automatic instead of a four. The five would be more competitive with its rivals, would provide even better fuel economy than the estimated 31 mpg for the 2.0L, and fifth gear would almost definitely be welcome at higher speed.

© Source: motortrend
We need your comments below >>